Month: March 2010
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Strategic Freebies
Yes, we are still in a deal-driven environment, but more and more, the deals I see are increasingly strategic. Think about Denny’s free Grand Slam or Chick-fil-A’s March Mania Friday where customers save their receipts and get their exact order for free before the end of March. These are what I call “strategic freebiesâ€â€¦very different offers…
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Are You Ready?
Since it’s Lent, the Catholic schoolgirl in me couldn’t resist a trip to McDonald’s today for a fish sandwich. (It brought back a flood of school cafeteria memories for me.)
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What Can We Learn from Chick-fil-A?
The list is long. From product quality to adherence to core values, Chick-fil-A is replete with best practices. But the thing that most recently impressed me is this: When the going gets tough, the smart get strategic.
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Useful Immediacy
I just read an article about Twitter that used the phrase “useful immediacy.†(Ironically, a new microwave–the granddaddy of useful immediacy–is being installed in my kitchen as I type.)