Month: March 2010

Yes, we are still in a deal-driven environment, but more and more, the deals I see are increasingly strategic. Think about Denny’s free Grand Slam or Chick-fil-A’s March Mania Friday where customers save their receipts and get their exact order for free before the end of March. These are what I call “strategic freebies”…very different offers…

Since it’s Lent, the Catholic schoolgirl in me couldn’t resist a trip to McDonald’s today for a fish sandwich. (It brought back a flood of school cafeteria memories for me.)

The list is long. From product quality to adherence to core values, Chick-fil-A is replete with best practices. But the thing that most recently impressed me is this: When the going gets tough, the smart get strategic.

I just read an article about Twitter that used the phrase “useful immediacy.” (Ironically, a new microwave–the granddaddy of useful immediacy–is being installed in my kitchen as I type.)