Month: August 2009
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Culture of Thrift
Last week, I talked to a top industry executive who had just had a business lunch at an upscale Asian restaurant in Chicago. His comment was interesting: “It was good, but by the time I paid $12 for the valet parking, my lunch cost me $50.”
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Circle the Date for MEG
As part of the board of the National Restaurant Association’s Marketing Executives Group (MEG), I get to help plan its two conferences a year. We just finalized the agenda for the upcoming fall conference at the Green Valley Ranch in Las Vegas, October 14 through October 16, and it looks great. For those of you…
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I Rest My Case
August 13, 2009 I just went back and looked at Jack in the Box’s viral campaign from earlier this year thanks to Christa’s comment yesterday. All I can say is: I rest my case… What’s not to love? I visited http://www.hangintherejack.com about Jack’s being hit by a bus and his subsequent recovery. I know it may…
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Am I the Only One Who Loves Jack?
Am I the only one that loves Jack in the Box commercials?
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Is it the Tip or the Total?
I just read Dave’s Dispatch about the impact of tipping on guest traffic at full service restaurants, suggesting that traffic is declining because guests are avoiding tipping. I think it goes to the broader question of VALUE.
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Heads Up Marketing
Last week while running errands, I visited Steak ‘n Shake for the first time in months, inextricably drawn by the promise of an ice-cold chocolate milkshake on a hot summer’s day. While pulling up to pay, I noticed a sign on the drive-thru window that offered fresh-baked chocolate chip cookies.