The Brand Landscape

Am I the only one that loves Jack in the Box commercials?

I just read Dave’s Dispatch about the impact of tipping on guest traffic at full service restaurants, suggesting that traffic is declining because guests are avoiding tipping. I think it goes to the broader question of VALUE.

Last week while running errands, I visited Steak ‘n Shake for the first time in months, inextricably drawn by the promise of an ice-cold chocolate milkshake on a hot summer’s day. While pulling up to pay, I noticed a sign on the drive-thru window that offered fresh-baked chocolate chip cookies.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER ONE: You’ll never be first by following the competition.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER TWO: Only steal from the best

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER THREE: Never confuse effort with results.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FOUR: Marketing can’t promise what operations can’t execute.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SIX: If you want people to talk about you, give them something to talk about.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry.

The Top 10 Thing’s I’ve Learned About Restaurant Marketing NUMBER EIGHT: Marketing is a philosophy, not a department.