The Brand Landscape
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Number 7: You’re Not Really Selling Food
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SEVEN: You’re not selling burgers, you’re renting chairs to people buying burgers.
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The Top 10 Things I’ve Learned About Restaurant Marketing
July 20, 2009 Seriously, have I mentioned that I love the restaurant business…especially the part about eating out at great restaurants? I once admitted that my business card should read, “Will consult for lunch.”
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Number 9: Attract, Then Bring them Back
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER NINE: Marketing restaurants is simple–make customers want to come…make customers want to come back.
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Thank You
A big thank you to those who shared such great comments on my first blog. I look forward to hearing your thoughts on a regular basis.
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The Brand Landscape
As humbling as it is to be writing this in the shadow of such savvy restaurateurs, last month, I celebrated my 25th anniversary in the restaurant business and have been reflecting a lot on our industry–how it has changed and how it remains the same. I’ve had the privilege of working with or for many iconic entrepreneurs…
Got any book recommendations?