Number 9: Attract, Then Bring them Back

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER NINE: Marketing restaurants is simple–make customers want to come…make customers want to come back.

Having said that: the devil is in the details. Marketing can drive initial visits (or in many cases re-trial), but execution really drives repeat and frequency. Marketing may set the expectation, but operators execute that promise all day every day with every guest they serve. That simple mantra, “what will make them want to come back,” is the key to executing the all-important “touch points” in a way that makes and keeps loyal guests.

More tomorrow…let me know what you think.