Recently, I participated in an interview for an LA Times article on menu names. Here are my top ten thoughts on, ‘What’s in a name?’ 1. Do you consider menu naming serious business? Naming is really important for two main reasons, first, to encourage ordering of menu items, and second to set the right expectation about the […]
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Karen Brennan is an accomplished, results-oriented marketing executive with a broad knowledge of the restaurant industry and a deep understanding of consumer behavior over 25 years of marketing leadership and a record of award-winning marketing initiatives for more than 30 restaurant brands as well as numerous entrepreneurs and not for profit organizations. She has held senior marketing positions with the Bravo Brio Restaurant Group, Coco’s Bakery Restaurants, and Max & Erma’s Restaurants Inc. She holds an MBA from The Ohio State University and serves on the Fisher College of Business Alumni Board and the National Restaurant Association (NRA) Marketing Executives Group Board.
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