Month: July 2009

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER ONE: You’ll never be first by following the competition.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER TWO: Only steal from the best

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER THREE: Never confuse effort with results.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FOUR: Marketing can’t promise what operations can’t execute.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SIX: If you want people to talk about you, give them something to talk about.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry.

The Top 10 Thing’s I’ve Learned About Restaurant Marketing NUMBER EIGHT: Marketing is a philosophy, not a department.

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SEVEN: You’re not selling burgers, you’re renting chairs to people buying burgers.

July 20, 2009 Seriously, have I mentioned that I love the restaurant business…especially the part about eating out at great restaurants? I once admitted that my business card should read, “Will consult for lunch.”

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER NINE: Marketing restaurants is simple–make customers want to come…make customers want to come back.