Monthly Archives: July 2009

Number 1: Don’t Follow the Competition

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER ONE: You’ll never be first by following the competition.

Number 2: Only Steal from the Best

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER TWO: Only steal from the best

Number 3: Never Confuse Effort with Results

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER THREE: Never confuse effort with results.

Number 4: Keep Your Promise

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FOUR: Marketing can’t promise what operations can’t execute.

Number 6: Give ’em Something to Talk About

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SIX: If you want people to talk about you, give them something to talk about.

Number 5: Ready, Aim, Fire

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry.

Number 8: Marketing is a Philosophy

The Top 10 Thing’s I’ve Learned About Restaurant Marketing NUMBER EIGHT: Marketing is a philosophy, not a department.

Number 7: You’re Not Really Selling Food

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SEVEN: You’re not selling burgers, you’re renting chairs to people buying burgers.

The Top 10 Things I’ve Learned About Restaurant Marketing

July 20, 2009 Seriously, have I mentioned that I love the restaurant business…especially the part about eating out at great restaurants? I once admitted that my business card should read, “Will consult for lunch.”

Number 9: Attract, Then Bring them Back

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER NINE: Marketing restaurants is simple–make customers want to come…make customers want to come back.