Month: July 2009
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Number 1: Don’t Follow the Competition
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER ONE: You’ll never be first by following the competition.
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Number 2: Only Steal from the Best
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER TWO: Only steal from the best
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Number 3: Never Confuse Effort with Results
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER THREE: Never confuse effort with results.
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Number 4: Keep Your Promise
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FOUR: Marketing can’t promise what operations can’t execute.
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Number 6: Give ’em Something to Talk About
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SIX: If you want people to talk about you, give them something to talk about.
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Number 5: Ready, Aim, Fire
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry.
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Number 8: Marketing is a Philosophy
The Top 10 Thing’s I’ve Learned About Restaurant Marketing NUMBER EIGHT: Marketing is a philosophy, not a department.
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Number 7: You’re Not Really Selling Food
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SEVEN: You’re not selling burgers, you’re renting chairs to people buying burgers.
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The Top 10 Things I’ve Learned About Restaurant Marketing
July 20, 2009 Seriously, have I mentioned that I love the restaurant business…especially the part about eating out at great restaurants? I once admitted that my business card should read, “Will consult for lunch.”
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Number 9: Attract, Then Bring them Back
The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER NINE: Marketing restaurants is simple–make customers want to come…make customers want to come back.