The Brand Landscape
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It’s About the Ingredients
There was a time when I used to cook a lot and I loved it. Now I eat out a lot…and love it. For some reason this spring, I’ve been cooking a lot, and the more I cook, the more I realize why I love restaurants.
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‘Tis the Season
It’s April, and the spring party season is here. Last weekend, I had a party for my nephew and his wife, who were in town on spring break, and what started as a quiet dinner grew into quite a party that included his high school buddies, old neighbors, friends and family. Along the way, I…
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Strategic Freebies
Yes, we are still in a deal-driven environment, but more and more, the deals I see are increasingly strategic. Think about Denny’s free Grand Slam or Chick-fil-A’s March Mania Friday where customers save their receipts and get their exact order for free before the end of March. These are what I call “strategic freebiesâ€â€¦very different offers…
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Are You Ready?
Since it’s Lent, the Catholic schoolgirl in me couldn’t resist a trip to McDonald’s today for a fish sandwich. (It brought back a flood of school cafeteria memories for me.)
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What Can We Learn from Chick-fil-A?
The list is long. From product quality to adherence to core values, Chick-fil-A is replete with best practices. But the thing that most recently impressed me is this: When the going gets tough, the smart get strategic.
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Useful Immediacy
I just read an article about Twitter that used the phrase “useful immediacy.†(Ironically, a new microwave–the granddaddy of useful immediacy–is being installed in my kitchen as I type.)
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Cabin Fever
Am I the only one who’s getting sick of winter? Every time I see the TV commercial featuring Travelocity’s “Roaming Gnome†sitting in front of a television screen filled with palm trees and sandy beaches while a storm fills the window behind him, I almost chant along with him…
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Peak Performance
I just saw an interview with Olympic gold medal snowboarder Shaun White, whose snowboarding stunts are almost mind-boggling. When interviewed, he explained, “I can see what I want to do before I do it.â€
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What Is it About Burger Love?
OK, I admit, burgers have been on my mind lately. But the other night, Bob Costas even broached the topic while he was doing Jay Leno’s final “10 at 10 List.†He admitted, “If I have $10 in my pocket, no offense to In-N-Out, I’m going for a Carl’s Super Star with Cheese.â€Clearly, people love…
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What Is it About Burgers? (Part II)
In a presentation at a culinary conference years ago, my menu maven friend announced that we are all motivated by “our culinary heritage.â€
Got any book recommendations?