Yes, we are still in a deal-driven environment, but more and more, the deals I see are increasingly strategic. Think about Denny’s free Grand Slam or Chick-fil-A’s March Mania Friday where customers save their receipts and get their exact order for free before the end of March. These are what I call “strategic freebies”…very different offers with very different underlying strategies. Read More
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Karen Brennan is an accomplished, results-oriented marketing executive with a broad knowledge of the restaurant industry and a deep understanding of consumer behavior over 25 years of marketing leadership and a record of award-winning marketing initiatives for more than 30 restaurant brands as well as numerous entrepreneurs and not for profit organizations. She has held senior marketing positions with the Bravo Brio Restaurant Group, Coco’s Bakery Restaurants, and Max & Erma’s Restaurants Inc. She holds an MBA from The Ohio State University and serves on the Fisher College of Business Alumni Board and the National Restaurant Association (NRA) Marketing Executives Group Board.
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